Cover Copy Fail
Writing cover copy is tough, much tougher than you’d believe. I’ve been paying extra attention to it recently.
LibraryThing released its new list of Early Review copies today so people can sign up for a chance to get a freebie in exchange for a review. I wonder if in a couple of cases, the publishers might want to tweak their cover copy a bit.
Maybe it’s just me, but I can’t find any reference in the copy about the medieval queen mentioned in the subtitle. Fail, much?
I know enough history to know Eleanor of Aquitaine went on crusade with her first husband, Louis of France, so wondered if she is the queen mentioned. Erm, still wondering!
Maybe this next one is a case of, if you don’t know, this isn’t your book anyway, but I read the entire copy wondering wtf an English wheel is and never found out. Their title made me want to know, and I don’t even care about cars! Not that I would have actually bought the book, so maybe this fail isn’t a major one. But still?
Learning the English Wheel by William H. Longyard (CarTech Books)
|Description: Despite the fact that thousands of English wheel machines have been sold the past ten years there is currently no book dedicated to English wheeling. Owners of these machines are at a loss on how to really use them because of the lack of detailed published material. This new book from Wolfgang Publications covers all aspects of English wheeling, from making your own wheel to learning the basics, from fabricating high-crown panels to reverse flares. The photos used through the book serve to illustrate both what makes up a good English wheel, and how, exactly, to use an English wheel. Side bars and interviews done with famous wheelers and fabricators from around the world help to give personal insight from the best of the best. As a serious auto hobbyist, long-time student of the English wheel, published author and retired shop teacher, William Longyard is ideally suited to finally lift the veil of missing and mis-information regarding the best and most productive use of the English wheel.|
How much attention do you pay to cover copy, anyway, when you’re buying a book? Are you more likely to read the beginning of the book to decide whether to buy, to judge the book by its cover, to go by word of mouth? Does cover copy ever influence you at all?